The First 5 Questions to Ask Yourself About Your Web Site:
Web Site Basics That Build Your Training Business
Are you thinking about your web site -- creating it, updating it, redesigning it?
Do you have a web site already, but find yourself uncertain whether it is doing anything for your business?
Do you mean to "get around to" having a web site built for your business, but avoid thinking about it? Is it too complex, too technical, or just plain too easy to put off?
Sweating the Small Stuff First: A Common Mistake
Very often we get "stuck" in this situation -- either putting off creating the web site, or avoiding tinkering with it once it is up -- because we drown in questions like "What should it look like? How can I make it fun and exciting? What eye-catching features does it need?"
All of those things are secondary decisions.
Thinking about them 24hr/day will not help your business one bit if the fundamental decisions that really determine your web site's impact are not resolved first!
Decisions That Matter
Do you know the single most important decision you must make if you want your business to benefit from a web site?
Do you know who your web site should be all about?
Do you know when a static web site, one that is never updated, might actually be the better option for your situation?
How do you know when you need professional help?
How do you get the best return on your investment in a web site?
My white paper on "The First 5 Questions to Ask Yourself About Your Web Site" covers all of these issues. It brings you back to the basics, so you establish a coherent framework for your web site, within your overall business plan, that will produce better results for you. It focuses on the fundamentals that will give you the foundation you need to make intelligent decisions about all of those details: what it says, what it looks like, how often it changes, and so on.
Nearly 20 pages of advice on these key questions can help you position your web site in the best possible way, to support your marketing efforts and enhance your training business.
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So give it a try, and use "The First 5 Questions to Ask Yourself About Your Web Site" to get more out of your web site for your training business.
